Polis Pages

Polis Pages is an Athens (Greece) based directory company publishing city guides for businesses and professionals, operating arround Attica region. It offers print guides as well as digital, under PolisPages.gr. I was asked to re-imagine and re-design their brand with no restrictions or limitations to the design.

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My design approach was to emphasize the meaning of the brand name, based on the definition of the word Polis, which means City. Inspired by the graphic language of figure ground city maps, transportation and trafic signs, I designed a wordmark, by deducting bits and pieces of the letters to create interest between the geometrical volumes of the letters themselves.

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Working with the negative space, in black and white, with yellow as an accent colour I managed to create a strong, yet playful and flexible logo, that can work well both in digital and print format.

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#Branding #Logo #Redesign